30 years and counting, LGR wants to continue legacy of outfitting sports heroes

LGR may be one among the few sports wears that is making its presence felt in every major leagues around the country.

Name it — from the PBA, the MPBL, the PBA D-League, the collegiate level, the volleyball competitions and even with the national team, particularly the Azkals, LGR has its foothold in all the leagues and organizations mentioned.

They had the luxury of outfitting the country’s sports heroes, but for Rhayan Cruz, who is in charge of the business’ operation, they want to continue provide a voice in the sports wear industry.

Started as a sari-sari store that was turned into a small tailoring/dressmaking shop, LGR grew to become a household name in the sporting industry. Now, the name has become a brand.

He would deflect all the credit to his mom, Sonia, the matriarch who started the business and was bold enough to push the company to the limit.

Three decades since they burst onto the local market, Sonia is still very much involved in the day-to-day operations,

 “Active pa rin siya kasi yun ang advice rin ng doctor sa kanya na huwag mag-stop,” added Rhayan. “She’s still making herself busy, most notably in checking the fabrics. She’s still hands on.  Tuwing manonood siya sa TV tapos nadaanan yung LGR logo,, she would call me from time to time.”

For Rhayan, LGR’s legacy of making its presence felt had given a voice to the sports wear industry.

“Nagkaroon kami ng boses, hindi lang kami, pero kasama na rin yung mga kalaban namin. When we started, we were just perceived as simple mananahi, masama mang pakinggan. Ngayon, somehow naging brand na kami. Now that we’ve become a brand, even our competitors were able to make a statement as well,” he added.

LGR’s active presence in the market also raised the level of competition. They were inspired to come up with better production, each one of them trying to outdo each other.

“But make no mistake about it, we’re competitors, but we’re also friends in the industry,” said Cruz.

With sports, most notably basketball in particular, the market is so big that not one company can monopolize it.

“Hindi mo naman kakayanin lahat kasi malaki yung industriya. We have a lot of sportswear. Magkakaibigan rin kami at nag-uusap. We’re just keeping the friendly competition. They respect LGR, in the same way we respect them,” added Rhayan.

Just recently, LGR has had initial discussions with the Maharlika Pilipinas Basketball League, the fastest growing regional amateur basketball league in the country. The group had already been outfitting two teams there – the Bataan Risers and the Bacoor Strikers and getting involved in a bigger scale will certainly make them go a long way.

“Looks promising. It’s growing. If ever this will push thru, we’ll be fortunate to partner with two of the best basketball leagues in the country,” added Cruz.

More than just a sports wear

It’s love for basketball has been extraordinary that LGR has put up a league of its own.

LGR Hoops is currently running on its sixth season and the league has attracted more than 90 teams divided in different divisions. – the Neophyte, the Icon, the Expert, the Novice, and Corporate divisions.

Ariel Serrantes, a local football official and also a basketball buff, is serving as tournament director.

But LGR Hoops is more than just a recreational league as it is also a league with a heart.

Nearly two years ago, the league came up with a fundraising activities, bringing in together basketball musicians like Nyoy Volante and Stanley Serrudo among others to take part. Even celebrity baller, Mac Andaya, now playing for the Pasig Pirates in the MPBL, also saw action.

Just recently, the league also put up a Beginners Camp, which it created for kids who want to take their game to the next level.

After three decades of providing sports wears you could proudly carry everywhere you go, LGR is not resting on its laurels.

There’s no plan of slowing down and the company is ready for its next take off.

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