Soon, people will see the PFL on LED billboards along Metro Manila as another partnership has been finalised today in Global City.
Liga Futbol Inc., the managing entity of the Philippines Football League / PFL has just formalised its partnership with out-of-home media company MacGraphics Carranz International Corporation to boost the marketing efforts of the league this 2018 season.
LFI CEO Lazarus Xavier and MacGraphics Carranz CEO Alvin Carranza entered into the partnership prior to the start of the season.
— Xy-Zha Cabanlong (@_ichbinxyzha) April 16, 2018
The aim of the partnership is to promote its brand to a wider audience via MacGraphics’ advertising platforms.
The span of PFL materials to be promoted mainly lies in contents ranging from games, schedules and other relevant events pertaining to the league.
“We welcome our partnership with Mr. Carranza and his company with great delight,” LFI’s Xavier said. “This will boost our efforts in creating a broader presence of the LFI and the PFL to the general public.”
Mac Graphics Carranz was established in 1984 and is now an industry leader in advertising platforms.