UFC President Dana White says that women's bantamweight champion Ronda Rousey is the biggest star the Las Vegas-based promotion has ever had.
In a chat on UFC Tonight, Dana said that Rousey is the biggest star in the UFC due to her massive star power in the present.
"It's Ronda Rousey, there's no doubt about it. Ronda Rousey, they just announced today that she is the new Dalton.
"'Road House' is going to be re-made and she is going to be the lead. She's got books and all of these movies coming out and she continues to get bigger and bigger.
"And her pay-per-views, everything. There has never been a bigger star than Ronda Rousey," he added.
Since her debut in the UFC in early 2014, Rousey has dominated the competition and in 12 career wins, only one opponent – Miesha Tate – survived past the first round.
In her next fight at UFC 193 in Melbourne, Australia on November 15, Rousey will defend her bantamweight title against Holly Holm.