Aston Villa have little gain and everything to lose when they travel to Bournemouth for their opening game of the Premier League season at Dean Court on Saturday.
Simply put, Villa, one of seven teams never relegated from the Premiership, have to win this weekend. Anything else, against a team making their first ever appearance in the England's top flight, will be considered a failure.
The Villains barely survived relegation last season, finishing 17th after spending much of the season in the bottom three, thanks mainly to the turnaround in form that came with the appointment of Tim Sherwood as manager in February.
As winners of the Championship last season, playing at home, the Cherries will fancy their chances against the worst surviving Premier League team from last season.
Both sides have significantly strengthened their ranks over the summer, with Sherwood using the money from Christian Benteke's transfer to Liverpool to fund the acquisitions of the likes of Jordan Ayew, Idrissa Gueye, Jordan Amavi and Jordan Veretout, as well as Micah Richards on a free.
Bournemouth have bolstered their squad with Premier League experience, signing Artur Boruc and Sylvain Distin, who has 457 caps in the English topflight – the most by any foreign outfield player.
Distin is likely to be joined by fellow newcomers Max Gradel, Lee Tomlin and Tyrone Mings in the starting lineup for the Cherries on Saturday, while Harry Arter will miss out with groin and hip injuries.
Villa have much bigger injury concerns with Jack Grealish, Gary Gardner, Jores Okore and new signing Jose Crespo all unlikely to feature, while Ron Vlaar will definitely miss out after undergoing knee surgery in the summer.
The lengthy injury list will likely see debuts handed to Richards, Amavi, Veretout and Gueye.