With the aim of expanding its reach in Asia, ONE Championship managed to secure a significant equity investment led by Sequoia India (Sequoia) and Mission Holdings, raising over $100 million in total capital.
ONE Championship chairman and CEO Chatri Sityodtong believes the partnership with Sequoia will help “unleash superheroes” in Asia.
“I am thrilled to announce this partnership with Sequoia. Our mission is to unleash superheroes across Asia to ignite inspiration, hope, strength, and dreams across all segments of society,” Sityodtong said in an official statement.
“As one of the most successful venture capital firms in the world, Sequoia has an unparalleled track record of partnering with early stage companies and helping to build them into global market leaders. I am confident that Sequoia’s expertise, network, and resources will contribute significantly to ONE Championship’s success. I am thrilled that Sequoia, Mission Holdings, and Heliconia Capital Management believe in both our mission of unleashing superheroes and our goal of becoming Asia’s first multibillion dollar sports media property.”
In recent years, ONE has registered exponential growth in social media video views, with an annual 600 million video views for 2017 compated to just 312,000 in 2014.
TV ratings went as high as 26 percent among the Asian audiences as well.
“ONE Championship has arguably the most blue-chip institutional shareholder group in the sports media industry in Asia today. The combination of Sequoia, Mission Holdings, and Heliconia Capital Management creates a meaningful competitive advantage for ONE Championship,” added ONE’s big boss.
Shailendra J. Singh, who serves as Managing Director of Sequoia Capital (India) Singapore Pte. Ltd., is confident that the partnership will also help ONE build “an enduring and unique martial arts franchise in Asia.”
“We are excited about the potential for live martial arts content at a time when mobile video viewership is exploding across emerging markets,” said Singh.
“ONE Championship has been a pioneer and major driving force of the martial arts industry in Asia, with surging popularity across major countries. It has played an incredible role in nurturing local talent and developing local stars, led by a wonderful, mission-oriented team. We are delighted to join the team in their pursuit of developing the leading martial arts franchise for Asia’s 4.4 billion people.”
Saurabh Mittal, Chairman of Mission Holdings, added: “In six short years, ONE Championship has become Asia’s top global sports brand in history. While we are delighted to have been a part of this journey as partners since the beginning, we are equally thrilled to have such a storied, successful venture capital firm like Sequoia join as fellow shareholders. With this equity investment led by Sequoia and Mission Holdings, ONE Championship is well on its way to becoming Asia’s first multibillion dollar sports media property.”
ONE Championship broadcasts live around the world to a potential 1 billion viewers in over 128 countries. The global leader of martial arts in Asia, ONE Championship has held blockbuster events in iconic cities across Asia, including Bangkok, Beijing, Singapore, Jakarta, Manila, Yangon, Macau, Taipei, and many others.