UFC boss Dana White believes the boxing match between Floyd Mayweather v Conor McGregor is on track to break the pay-per-view record.
Mayweather is known as the pay-per-view king, having generated an incredible 19.5 million buys and generating a revenue of an estimated $1.3 billion in his 16 PPV bouts. Yes folks, billion…
The current PPV record is 4.6 million buys, set by Mayweather and Manny Pacquiao after their 2015 superfight, which added up to around $400 million in revenue.
Now, with the ever-growing UFC fan base jumping on the hype-train, that number is set to rise for the 'Money Fight', as billed by the Showtime network.
"Everything is tracking right now to say that we're going to kill this thing," White told MMA Junkie.
"There's a lot of things boxing doesn't do. For instance, most of the time, you're dealing with a network. Networks aren't too excited to go OTT. It's not a big thing they're into. We have the capabilities, we do it all the time, and I believe we’re one of the best to do it.
"The numbers are tracking huge. We’re going to do the numbers that everybody has been talking we're going to do."
Could it be five, six or even seven million buys? Who knows, but one thing is for sure: a select few are going to make an obscene amount of money from this spectacle.
— Dana White (@danawhite) August 16, 2017